I’m not sure if this article should start with something like YOU DON’T SAY.
Prior to the launch of Assasin’s Creed Unity, Ubisoft made reviewers agree to an embargo time set 12 hours after the game went on sale on the east coast of the US. An embargo is an agreement between the press and the publisher about when coverage for the game can be released to the public. What this means is that, in theory, reviews can’t be published before the agreed time, which is usually prior to the game’s release, so players can see if they want to buy the game.
By setting the embargo time to AFTER the game was released, consumers didn’t have any information about the game’s quality before they dropped their cash on it. It also doesn’t help that the game is incredibly buggy. According to this BBC News article, players have been posting screenshots online of characters missing parts of their faces, hanging onto invisible ledges, and bending to QWOP-like proportions.