Mouse Smash

JC Lau's blog about geekery, gender and other rants


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So I was reading A-Force #1 when I noticed this…

I have to say that I LOVE A-Force. It’s cleverly written and compelling and has TONS of women in it. I’m so stoked to see how the rest of the story pans out when it continues later this year.

But anyway, I was rereading A-Force #1 today when I noticed this:

FullSizeRenderI guess it makes sense. It’s an ad for some toy based on the Avengers: Age of Ultron, and I’m reading a Marvel comic, so it stands to reason that there’d be advertising for products that might appeal to people who read comics.

EXCEPT THAT A-FORCE IS A STORY ABOUT THE EMPOWERMENT AND REPRESENTATION OF WOMEN AND WHERE THE FUCK IS BLACK WIDOW IN THE AVENGERS HQ TOY ON THIS AD REALLY.

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#WeWantWidow campaign is happening NOW!

pink-bw-coverThere’s a social media movement happening right now as I write this. #WeWantWidow is trending.
There are Black Widow Flash Mobs–and it’s the first ever multi-city cosplay flash mob–appearing across the world. Why? Because fans (of all genders) want to see Black Widow get as much representation as her male counterparts. Continue reading